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Institute of Marketing Management
1.
Promotional Strategy: Marketing Communications in Practice
Author:
Institute of Marketing Management
-
Author:
Ludi Koekemoer
-
Editor:
Steve Bird
-
Editor:
Ludi Koekemoer
ISBN:
0702143707
ISBN13:
9780702143700
Binding:
Paperback
List Price:
$34.0
Publisher:
Juta and Co Ltd
Published Date:
12/01/1998
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