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The 22 Immutable Laws of Branding
by Al Ries ; Laura Ries
Binding: Paperback, 1st edition, 272 pages
Publisher: Harper Paperbacks
Weight: 0.95 pound
Dimension: H: 0.75 x L: 9.1 x W: 0.58 inches
ISBN 10: 0060007737
ISBN 13: 9780060007737
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Book Description:
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand and provides the step by step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category dominating, world class brand.


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