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Genuine Authentic: The Real Life of Ralph Lauren
by Michael Gross
Binding: Paperback, 432 pages
Publisher: Harper Paperbacks
Weight: 0.79 pound
Dimension: H: 1.09 x L: 8 x W: 5.32 inches
ISBN 10: 0060958480
ISBN 13: 9780060958480
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Book Description:

There are at least two Ralph Laurens.

To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he's seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant.

Michael Gross, author of the bestseller Model, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his stunning success in marketing our shared fantasies but also a darker side that's hidden behind the chic patrician façade.


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