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B2B Exchanges: The Killer Application in the Busines-to-Business Internet Revolution
by Arthur B Sculley ; W William A Woods
Binding: Paperback, 304 pages
Publisher: Harper Paperbacks
Weight: 0.45 pound
Dimension: H: 0.75 x L: 7.8 x W: 0.5 inches
ISBN 10: 0066621089
ISBN 13: 9780066621081
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Book Description:
Business to business e commerce is projected to exceed $7 trillion by 2004, of which about 37 percent will pass through B2B exchanges. This readable, straightforward book by two top experts is on line finance is the first to show you how to successfully set up and run an exchange.Bidding for goods and services on line is revolutionizing the way businesses deal with one another. Arthur Sculley and W. William Woods lay out the key features for success in a B2B exchange, illustrating their points with practical examples drawn from existing B2B sites. They also address the key issues in building a profitable B2B exchange.


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