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Cases in E-Commerce
by Jeffrey F Rayport ; Bernard J Jaworski ; Jeffrey Rayport
Binding: Hardcover, 1 edition, 656 pages
Publisher: McGraw-Hill/Irwin
Weight: 3.05 pound
Dimension: H: 0.75 x L: 10 x W: 0.58 inches
ISBN 10: 0072500956
ISBN 13: 9780072500950
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Book Description:
37 Harvard style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.


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