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Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
by Yoram (Jerry) Wind ; Vijay Mahajan
Binding: Paperback, 368 pages
Publisher: FT Press
Weight: 1.1 pound
Dimension: H: 0.9 x L: 9 x W: 5.6 inches
ISBN 10: 0130650757
ISBN 13: 9780130650757
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