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Re-Viewing Reception: Television, Gender, and Postmodern Culture (Theories of Contemporary Culture)
by Lynne Joyrich
Binding: Hardcover, 244 pages
Publisher: Indiana University Press
Weight: 1.3 pound
Dimension: H: 0.75 x L: 9.5 x W: 0.5 inches
ISBN 10: 0253330769
ISBN 13: 9780253330765
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Book Description:
Focusing on U.S. television of the 1980s, from 'Miami Vice', 'Moonlighting', and 'Pee wee's Playhouse' to 'Max Headroom', Lynne Joyrich explores how gender affects the reception of television. She traces how the medium has been characterized as 'feminine' and then turns to the television shows themselves. She analyzes a range of genres and forms: melodramas (historically associated with women); action and crime dramas (aimed at men); dramas that try to distinguish themselves as 'quality' television; programs that emphasize the traditional family, while redefining that family to incorporate disruptions of race, class, and gender; and programs that self consciously announce television's 'difference' through strategies that call attention to the medium itself or its institutions. Drawing on feminist, psychoanalytic, and postmodern theory, Joyrich provides a comprehensive analysis of television and television studies.

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