AddALL.com - New Public Sector Marketing 0273623478 9780273623472

Don't forget to bookmark this web site !!

Used & Out of Print Books | Contact us | Home

Browse and Compare Price at 40+ Sites and 20,000+ Stores!!

Find more info., search and price compare for
New Public Sector Marketing
by David Chapman ; Theo Cowdell
Binding: Paperback, 400 pages
Publisher: Pitman Publishing
List Price: USD $97.50
Weight: 172
Dimension: H: 0.75 x L: 9.61 x W: 0.58 inches
ISBN 10: 0273623478
ISBN 13: 9780273623472
Click here to search for this book and compare price at 40+ bookstores with AddALL.com!

If you cannot find this book in our new and in print search, be sure to try our used and out of print search too!

Book Description:
In this text, the authors have examined the whole issue of the relationships between the public sector institutions and their various markets. They discuss how the public sector needs to fully understand the needs and motives of all its users before it can resource the many goods and services it provides and ensure ultimate user satisfaction. They describe how the application of market forces in the public sector is not solely about cost accounting but is significantly about the behaviour of individuals and groups in an informed society. The text recognises the complexity of the public sector and its markets. It uses a range of examples to demonstrate the applicability of appropriate marketing frameworks within the public sector context.

Shipping Destination:
State: (US only)
Display in:
Search by:


Searching for Out of Print Books? [Click Here]

[ For web hosting, AddALL recommend Liquidweb]