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Branding @ the Digital Age
by
Binding: Hardcover, 192 pages
Publisher: Palgrave Macmillan
Weight: 1.1 pound
Dimension: H: 0.75 x L: 9.5 x W: 0.5 inches
ISBN 10: 033394769X
ISBN 13: 9780333947692
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Book Description:
The advent of the Internet and other new digital technologies means that companies be they virtual or traditional bricks and mortar must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from such companies as Pepsi Cola, Procter & Gamble, and Hewlett Packard, the authors focus on the strategic role of e branding. Practical, tested, and designed for companies in any industry, this book presents a lively look at creating and sustaining e brands beyond the current dot com fizzle.


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