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Critical Approaches to Television
by Leah R Vande Berg ; Bruce E Gronbeck
Binding: Paperback, 1st Paper, 1st Print edition, 439 pages
Publisher: Houghton Mifflin Harcourt (HMH)
Weight: 1.55 pound
Dimension: H: 0.75 x L: 9.5 x W: 0.59 inches
ISBN 10: 0395766419
ISBN 13: 9780395766415
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Book Description:

I. Theoretical and Critical Foundations

1. The Context for Criticism: Television and Society

2. Foundations of Television Criticism

3. Critical Approaches to Television Discourse: An Overview

4. Writing Television Criticism

II. Text Centered Critical Approaches

5. Semiotic/Structural Criticism

A Sample Study: John Fiske's 'Popularity and Ideology: A Structuralist Reading of Dr. Who'

6. Genre Criticism

A Sample Study: Matthew P. McAllister's 'Recombinant Television Genres and Doogie Howser, M.D.'

7. Rhetorical Criticism

Two Sample Studies: Bonnie Dow's 'Murphy Brown: Postfeminism Personified'; Sarah R. Stein's, 'The 1984 Macintosh Ad: Cinematic Icons and Constitutive Rhetoric in the Launch of a New Machine'

8. Narrative Criticism

A Sample Study: Bruce E. Gronbeck's 'The Visual and Narrative Rhetoric of Redemption: American Culture Responds to 9/11'

III. Producer Centered Approaches

9. Auteur Criticism

A Sample Study: Richard Campbell and Jimme L. Reeves's 'Television Authors: The Case of Hugh Wilson'

10. Production Context Criticism

A Sample Study: Elana Levine's 'Toward a Paradigm for Media Production Research: Behind the Scenes at General Hospital'

11. Ideological Criticism

A Sample Study: Mark P. Orbe's 'Constructions of Reality on MTV's The Real World: An Analysis of the Restrictive Coding of Black Masculinity'

IV. Reception Centered Approaches

12. Reader Oriented Criticism

A Sample Study: Lawrence A. Wenner's 'The Dream Team, Communicative Dirt, and the Marketing of Synergy: USA Basketball and Cross Merchandising in Television Commercials'

13. Audience Ethnographic Criticism

A Sample Study: Rona Tamiko Halualani and Leah R. Vande Berg's ''Asian or American': Meanings In, Through, and Around All American Girl'

14. Cultural Criticism: General Approaches

Two Sample Studies: Heather L. Hundley's 'The Naturalization of Beer in Cheers; Cathy Sandeen's 'Success Defined by Television: The Value System Promoted by PM Magazine'

15. Cultural Criticism: Mythic, Feminist, and Psychoanalytic Approaches

Three Sample Studies: Susan Owen's 'Vampires, Postmodernity and Postfeminism: Buffy the Vampire Slayer'; Robert Westerfelhaus and Teresa A. Combs's 'Criminal Investigations and Spiritual Quests: The X Files as an Example of Hegemonic Concordance in Mass Mediated Society'; Sonia Livingstone and Tamar Liebes's 'Where Have All the Mothers Gone? Soap Opera's Replaying of the Oedipal Story'

V. Ethics and the Critical Approach

16. Television, Ethics, and Criticism


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