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H. Igor Ansoff Critical Evaluations in Business and Management 2 vol
by Wood/Cunningham
Binding: Hardcover, 7 edition, 850 pages
Publisher: Routledge
List Price: USD $635.00
Weight: 450
Dimension: H: 3 x L: 9.4 x W: 6.5 inches
ISBN 10: 0415325579
ISBN 13: 9780415325578
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Book Description:
The visionary theories of H. Igor Ansoff (1918 2002) on strategic business management have inspired worldwide acclaim. Called the father of strategic management by Henry Mintzberg, he proposed that long term profitability for a company results only from a commitment to understanding the political and social fabric of its community.With a new introduction and extensive bibliography, this two volume collection provides a thorough critical evaluation of Ansoff s contributions. It is an invaluable research resource for both student and scholar.

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