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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)
by Luke Sullivan
Binding: Paperback, 3 edition, 352 pages
Publisher: Wiley
Weight: 0.93 pound
Dimension: H: 1.18 x L: 8.9 x W: 5.98 inches
ISBN 10: 0470190736
ISBN 13: 9780470190739
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Book Description:
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

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