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Global Future : The Next Challenge for Asian Business
by Arnoud DeMeyer ; Peter Williamson ; Frank-Jürgen Richter ; Pamela C M Mar
Binding: Hardcover, 1 edition, 228 pages
Publisher: Wiley
Weight: 1.5 pound
Dimension: H: 1.7 x L: 9.1 x W: 6.3 inches
ISBN 10: 0470821302
ISBN 13: 9780470821305
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Book Description:
Global Future: The Next Challenge of Asian Business reveals how Asia’s giants have grown into multinational companies and provides insight into how today’s globalizers can achieve the same success.
The book offers a combination of case studies from business leaders, authoritzative material on business strategy, and a 'globalization staircase' framework to show how Asian companies have succeeded in the past and can potentially succeed in the future. By looking at three distinct stages of Asian companies’ globalization—from early pioneers, to current network builders, to today’s newcomers—the authors paint a rich picture of how Asian companies at different levels of development can best meet the challenges of a global future.

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