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Book Description: You don t have to be especially 'creative.' And you can forget about writer s block. Because now, even if you ve never written advertising before, there s a simple proven way to Write ADS Great copywriters aren t born. They re made! That s because writing isn t a talent you re born with it s a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step by step, through every aspect of the process. You ll learn: How to zero in on the key features and benefits of your ad How to write a headline that really sells How to come up with an original, effective selling concept How to put all the facts together and craft an irresistible call to action guaranteed to pull in sales! This one of a kind workbook breaks advertising down into simple steps that anyone no matter what your level of experience can master and enjoy. Write Great Ads is also packed with fill in exercises and self tests so you can practice each step immediately. 'This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals all in good, clear, no nonsense English and an overall good reference for anyone interested in better communications.'

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