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Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking
by Don Wright
Binding: Hardcover, 228 pages
Publisher: Wiley
List Price: USD $318.95
Weight: 105
Dimension: H: 0.75 x L: 21.6 x W: 0.49 inches
ISBN 10: 0471522643
ISBN 13: 9780471522645
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Book Description:
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

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