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Strategy and Performance: Competing through Competences
by John Mills ; Ken Platts ; Michael Bourne ; Huw Richards
Binding: Paperback, 192 pages
Publisher: Cambridge University Press
Weight: 0.88 pound
Dimension: H: 0.47 x L: 9.53 x W: 6.77 inches
ISBN 10: 052175030X
ISBN 13: 9780521750301
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Book Description:
In a world where customers are fickle and markets change overnight, you need to be ready to move rapidly when opportunities or threats arise. This book helps you to understand your organization's potential, its capabilities and limitations, so when new challenges appear, you'll know how to manage your resources effectively to take advantage of them. It will show you how to build a more sustainable competitive advantage by revealing the techniques that underlie your firm's strategy, and explaining how to improve and manage these resources to reinforce your strengths and ameliorate your weaknesses. CD included.

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