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Market Research: A Guide to British Library Collections
by Alan Gomersall
Binding: Paperback, 9th edition, 500 pages
Publisher: The British Library
List Price: USD $95.00
Weight: 99
Dimension: H: 0.34 x L: 11.88 x W: 8.28 inches
ISBN 10: 0712308695
ISBN 13: 9780712308694
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Book Description:
This 9th edition of 'Market Research' lists all the market research reports from 14 top market reseach journals up to December 2000. All are available for free consultation in the British Library Business Information Service. Market research can be the most expensive type of business information to acquire and previous editions of the guide have been used by companies to find out what has been published, and in choosing which reports to refer to and buy. It lists over 8000 reports covering hundreds of industries from accountancy to the yoghurt industry. The guide includes a subject index with comprehensive cross referencing and a geographic index to all reports concerning markets overseas.

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