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B2B: How to Build a Profitable E Commerce Strategy
by Michael Cunningham ; Michael J Cunningham
Binding: Paperback, 1st edition, 224 pages
Publisher: Basic Books
Weight: 0.7 pound
Dimension: H: 0.61 x L: 9.2 x W: 6.06 inches
ISBN 10: 0738205222
ISBN 13: 9780738205229
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Book Description:
B2B presents the first definitive blueprint for creating a profitable business to business e commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business to business strategy using the full power of the Internet.


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