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The Cluetrain Manifesto: The End Of Business As Usual
by Rick Levine ; Christopher Locke ; Doc Searls ; David Weinberger
Binding: Audio CD, Abridged edition
Publisher: Sound Ideas
Weight: 0.35 pound
Dimension: H: 0.75 x L: 5.7 x W: 0.66 inches
ISBN 10: 0743507053
ISBN 13: 9780743507059
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Book Description:
Written by four of the liveliest voices on the Web, The Cluetrain Manifesto is a spirited, original and wonderfully irreverent conversation that will challenge, provake, and forever change your outlook on the digital economy. What if the real power of the Web lay not in the technology behind it, but in the profound changes it brings to the way people interact with business? And what if these changes were altering the nature of your company as profoundly as they have changed your markets? WWW.CLUETRAIN.COM burst onto the scene with 95 Theses to ignite a vibrant and viral conversation, making hash of corporate assumptions about the nature of online business. Provocative, outrageous and wickedly smart, the manifesto has challenged executiues from Global 1000 companies to sign on or risk missing a genuine revolution. A rich tapestry of anecdotes, object lessons, parodies, insights and predictions, The Cluetrain Manifesto illustrates how the Internet has radically refrained the 'immutable laws' of business and what business needs to know to weather the seismic aftershocks.


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