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Marketing Communications, 3rd Edition
by P R Smith
Binding: Paperback, 3 edition, 752 pages
Publisher: Kogan Page
List Price: USD $37.50
Weight: 313
Dimension: H: 0.75 x L: 9.72 x W: 0.58 inches
ISBN 10: 0749436697
ISBN 13: 9780749436698
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Book Description:
Since it was first published in 1993, Marketing Communications has rapidly established its popularity amongst students and practitioners alike. The author's original and youthful approach is considered a refreshing alternative to the regular stuffy, prescriptive textbooks. This new edition will not disappoint. It's absolutely up to the minute with the latest marketing buzz revelations about the latest campaigns (including disasters), great illustrations, the latest on e marketing, and now with full supporting materials for lecturers. Jonathan Taylor contributes fresh insight drawing on his high profile ad agency experience. The new edition of Marketing Communications will be bigger and better than ever!

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