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Public Relations Strategy (PR in Practice)
by Sandra Oliver
Binding: Paperback, 2nd edition, 146 pages
Publisher: Kogan Page
List Price: USD $32.50
Weight: 62
Dimension: H: 0.71 x L: 9.06 x W: 6.14 inches
ISBN 10: 0749448652
ISBN 13: 9780749448653
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Book Description:
<DIV>This challenging book reflects the intense discussion taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function. International case studies review Royal Caribbean's effort to elevate US port security to a national issue, Edelman Public Relations' campaign to win the release of 408 Moroccan prisoners, and the Marriott Hotel Group's campaign to minimize damage to Indonesia's reputation after a bombing at the Marriott Hotel in Jakarta.</DIV>

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