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Cybermarketing: How to use the Internet to market your products and services (Marketing Series (London, England). Practitioner.)
by Matthew Bickerton ; Pauline Bickerton ; Upkar Pardesi
Binding: Paperback, 256 pages
Weight: 1.25 pound
Dimension: H: 0.75 x L: 9.5 x W: 0.5 inches
ISBN 10: 0750628480
ISBN 13: 9780750628488
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There are many 'How to' books on the Internet. Yet there is nothing for marketers who need a no nonsense structured guide to using the Internet for marketing. With a minimum of jargon and computer gobbledegook, Cybermarketing shows How you can use the Net for market research How you can build the resources of the Net into your marketing plans How to exploit the Net as a marketing channel Cybermarketing shows how the Internet can support you through the marketing process from the market research stage, all the way through to the execution of the marketing plan. It demonstrates how you can map existing marketing principles onto use and exploitation of the Internet. Cybermarketing is the only UK book on the subject to have its own site on the Internet, where you will find examples of good practice, updates and further tips from the authors and practical advice on where to go next.
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