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Find more info., search and price compare for The AMA Handbook of Public Relations by Robert L Dilenschneider Binding: Hardcover, 256 pages Publisher: AMACOM Weight: 0 pound ISBN 10: 0814415253 ISBN 13: 9780814415252 Click here to search for this book and compare price at 40+ bookstores with AddALL.com! If you cannot find this book in our new and in print search, be sure to try our used and out of print search too! |
Book Description: Foreword by Maria Bartiromo Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web s value was readily apparent. But the Internet is a double edged sword whose perils are every bit as important to control. The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in depth interviews and cutting edge research, the book combines proven PR strategies with up to the minute Web savvy to help readers: Master media relations Manage rumors and crises Adapt areas of specialization to the Internet Work with trade publications Leverage websites, blogs, podcasts, and social networking sites Monitor the Web for positive and negative feedback Allocate resources and establish budgets Measure the impact of Internet strategies And more. Designed for daily use in a changed and changing world, The AMA Handbook of Public Relations covers everything today s PR professional needs to know. |
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