Don't forget to bookmark this web site !!
Used & Out of Print Books | Contact us | Home

Browse and Compare Price at 40+ Sites and 20,000+ Stores!!

|  FAQ/About us |  Recommend us |  Browse |  Memo |  Book Reviews |  Random Quotes |  Help |


Find more info., search and price compare for
Advertising Research: The Internet, Consumer Behavior, and Strategy
Binding: Paperback, 1 edition, 281 pages
Publisher: South-Western Educational Pub
Weight: 1.35 pound
Dimension: H: 0.75 x L: 10.9 x W: 0.58 inches
ISBN 10: 0877572887
ISBN 13: 9780877572886
Click here to search for this book and compare price at 40+ bookstores with!

If you cannot find this book in our new and in print search, be sure to try our used and out of print search too!


Book Description:
The Internet has revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies. This compilation of articles was originally presented at AMA's Educators' Conferences. Following the themes of the conferences, the articles are intended to stimulate fresh insights and provide even seasoned readers with a new perspective on traditional topics. The contributors to this volume offer perspectives on advertising research and the Internet in seven sections.

|  Home |  FAQ/About us |  Link to us |  Recommend us |  Contact us |  Bookstores |  Memo |

Shipping Destination:
(US only)
Display in:
Search by:

Searching for Out of Print Books? [Click Here]

[ For web hosting, AddALL recommend Liquidweb]