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Accounting for Corporate Reputation
by Ahmed Riahi-Belkaoui ; Ellen L Pavlik
Binding: Hardcover, 272 pages
Publisher: Quorum Books
List Price: USD $117.95
Weight: 137
Dimension: H: 0.75 x L: 9.21 x W: 0.5 inches
ISBN 10: 0899307175
ISBN 13: 9780899307176
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Book Description:
Focusing on the concepts of corporate social performance and organizational effectiveness, Riahi Belkaoui and Pavlik explore the nature and importance of reputation signals assigned to U.S. firms. Accounting based models that can be used to explain and predict these signals, including their own empirical work, are also reviewed. Utilizing a valuable data base provided by Fortune magazine, the authors also assess the market's reaction to the disclosure of reputation signals and the five year (1987 1991) performance of U.S. firms on each of eight key attributes of reputation. They conclude with insights that can be utilized by firms and investors alike.

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