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Electronic Commerce
by Gary Schneider
Binding: Paperback, 8 edition, 655 pages
Publisher: Course Technology
Weight: 2.25 pound
Dimension: H: 1 x L: 9.1 x W: 7.3 inches
ISBN 10: 1423903056
ISBN 13: 9781423903055
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Book Description:
ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this leading book reflects changes in the economy and how business and society are responding. In addition to enhanced international coverage, this edition covers topical issues such as spam and phishing, and their role in organized crime, terrorism, identity theft, and online payment fraud. The updated content balances the technological with the strategic business aspects of successful e-commerce.

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