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Inside the Minds: Leading Advertisers
by InsideTheMindscom ; Aspatore Books Staff ; Bob Brennan ; Tim Love ; David Kenny ; Eric Rosenkranz ; David Bell ; Alan Kalter ; Paul Simons
Binding: Paperback, 240 pages
Publisher: Aspatore Books
List Price: USD $27.95
Weight: 67
Dimension: H: 0.75 x L: 9.32 x W: 0.46 inches
ISBN 10: 1587620545
ISBN 13: 9781587620546
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Book Description:
Inside the Minds: Leading Advertisers features CEOs/Presidents from agencies such as Young & Rubicam, Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi, Interpublic Group, Valassis, Grey Global Group, Doner, Digitas and FCB Worldwide. These leading advertisers share their knowledge on the future of the advertising industry, the everlasting effects of the Internet and technology, client relationships, compensation, buying media, getting noticed, working in teams, building and sustaining brands, and other important topics. An unprecedented look inside the world of advertising makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and pr professional at any level.


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