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Privatising Culture: Corporate Art Intervention since the 1980s
by Chin-Tao Wu
Binding: Hardcover, 288 pages
Publisher: Verso
Weight: 2.01 pound
Dimension: H: 0.75 x L: 8.12 x W: 0.58 inches
ISBN 10: 1859846130
ISBN 13: 9781859846131
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Book Description:
From Absolut Vodka's sponsorship of student art shows to BMW's logo on the banners advertising major art exhibitions, corporate sponsorship and business involvement in the visual arts have become increasingly common features of our cultural lives. Chin tao Wu's book is the first concerted attempt to detail the various ways in which business values and the free market ethos have come to permeate the sphere of the visual arts since the 1980s. It analyzes the role of government in injecting the principles of the free market into public arts agencies in particular the Arts Council in Great Britain and the National Endowment for the Arts in the USA. It looks at the corporate take over of art museums, highlighting the ways in which cultural capital can thereby be garnered by business elites; and it considers the ways in which corporations have succeeded in integrating themselves into the infrastructure of the art world itself by showcasing contemporary art in their own corporate premises. 20 color and 40 b/w photographs.


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