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Business-To-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Direct Internet Marketing
by Barry Silverstein
Binding: Paperback, 4 edition, 402 pages
Publisher: Maximum Press (FL)
Weight: 1.45 pound
Dimension: H: 0.75 x L: 9 x W: 0.58 inches
ISBN 10: 1885068727
ISBN 13: 9781885068729
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Book Description:
Business to business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business to business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Internet use statistics.


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