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How To Succeed in Advertising When All You Have Is Talent
by Laurence Minsky
Binding: Perfect Paperback, 2nd edition, 480 pages
Publisher: The Copy Workshop
Weight: 2.15 pound
Dimension: H: 1.3 x L: 9 x W: 7.5 inches
ISBN 10: 1887229205
ISBN 13: 9781887229203
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Book Description:
Foreword by Maxine Paetro
Introduction by Luke Sullivan
From the Beetle to the Mini. From 'Eat Mor Chikin' to the AFLAC Duck. From 'Think Different' to 'Got Milk.'
Life Lessons from 18 of advertising's most important talents. Includes interviews with: Ted Bell, Alex Bogusky, Tom Burrell, Lee Clow, Don Easdon, Amil Gargano, Susan Gillette, Roy Grace, Steve Hayden, Susan Hoffman, Mike Hughes, Mike Koelker, Ed McCabe, Tom McElligott, Nancy Rice, Stan Richards, Rich Silverstein, and Linda Kaplan Thaler

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