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The 2009-2011 Recession Survival Guide: 414 Actions Businesses Can Take to Weather the Storm and Boost Profits
by Michael McDermott
Binding: Paperback, 144 pages
Publisher: Oaklea Press
Weight: 0.55 pound
Dimension: H: 0.7 x L: 9 x W: 5.8 inches
ISBN 10: 1892538512
ISBN 13: 9781892538512
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Book Description:
There is nothing like a crisis to get people working together. That is why many leaders have found a downturn to be the ideal time to take business-enhancing actions that may be difficult or unpopular when times are good. Not only can disaster usually be avoided as a result, such actions can cause a business to emerge stronger than ever and out in front of its competition.
This book shows the way with:

21 ways to speed cash flow
33 ways to raise capital
87 ways to advertise profitably
22 alternatives to layoffs
75 ways to build repeat purchases
98 recession strategies
A 7-point turnaround plan
71 profit-boosting tactics
That is a total of 414 actions managers can take to strengthen a business and boost profits. Leaders perceptive enough to see there can be opportunity in adversity will implement those that apply to the businesses they run.

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