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Tourism in the Age of Alliances, Mergers and Acquisitions
by World Tourism Organization (UNWTO)
Binding: Paperback, 181 pages
Publisher: World Tourism Organization (UNWTO)
Weight: 1.06 pound
Dimension: H: 0.47 x L: 11.34 x W: 8.19 inches
ISBN 10: 9284405149
ISBN 13: 9789284405145
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Book Description:
In todays globalized market, the phenomenon of consolidation is illustrated in the increasing tendency of players to use mergers, acquisitions and alliances to better position themselves in the global marketplace and respond to economic, technological and regulatory demands. The resulting structural changes in the tourism and travel industry are forcing tourism based businesses to alter their practices and encouraging the emergence of non traditional players. By examining the effects of consolidation and current worldwide trends in the airline industry, distribution network and hotel industry, Tourism in the Age of Alliances, Mergers and Acquisitions provides an overview of what we can expect in the next few years, both in these sectors and for tourism destinations. This document invites all tourismbased businesses, particularly destinations, to seize the opportunities and minimize the risks of the consolidation phenomenon.

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