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Marketing Papers Number 1
by World Tourism Organization
Binding: Paperback, 128 pages
Publisher: World Tourism Organization (UNWTO)
List Price: USD $38.75
Weight: 75
Dimension: H: 0.75 x L: 11.2 x W: 0.53 inches
ISBN 10: 9284405157
ISBN 13: 9789284405152
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Book Description:
This issue is the first of a newly released series on marketing in the field of tourism. Its content consists of high quality material written by both practitioners and scholars, with the aim of developing a better knowledge of the conceptual framework of the subject, and to promulgate the results of research in the field and report on current practices. The texts included are related both to the general issue of the application of marketing principles in the tourism field and to the practices in effect and practical problems arising in tourism marketing.

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