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Find more info., search and price compare for Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke by Michael Levine Binding: Paperback, 368 pages Publisher: Harper Paperbacks Weight: 0.5 pound Dimension: H: 0.6 x L: 8.1 x W: 5.6 inches ISBN 10: 0061438529 ISBN 13: 9780061438523 Click here to search for this book and compare price at 40+ bookstores with AddALL.com! If you cannot find this book in our new and in print search, be sure to try our used and out of print search too! |
Book Description: The world's most widely used and seminal introduction to public relations now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success. |
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