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Preface to Marketing Management with PowerWeb
by J Paul Peter ; Jr, James H Donnelly
Binding: Paperback, 9 edition, 280 pages
Publisher: McGraw-Hill/Irwin
Weight: 3.45 pound
Dimension: H: 0.5 x L: 9.8 x W: 7.5 inches
ISBN 10: 0072834811
ISBN 13: 9780072834819
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Book Description:
Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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