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Marketing: The Core
by Roger Kerin ; Steven Hartley ; William Rudelius
Binding: Paperback, 3 edition, 512 pages
Publisher: McGraw-Hill/Irwin
Weight: 2.45 pound
Dimension: H: 1 x L: 10.8 x W: 8.5 inches
ISBN 10: 0073381063
ISBN 13: 9780073381060
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Book Description:
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.

Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

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