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New Business Ventures And The Entrepreneur
by Michael Roberts ; Howard Stevenson ; William Sahlman ; Paul Marshall ; Richard Hamermesh
Binding: Hardcover, 6 edition, 708 pages
Publisher: McGraw-Hill/Irwin
Weight: 2.65 pound
Dimension: H: 1.2 x L: 9.2 x W: 7.6 inches
ISBN 10: 0073404977
ISBN 13: 9780073404974
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Book Description:
Roberts’ New Business Ventures and the Entrepreneur, 6e stands out as a text designed to guide tomorrow’s entrepreneurs down the difficult road ahead. Specifically, the Roberts team addresses the entrepreneur before, during and after the decision to create a new venture. Entrepreneurs need to realize that they are assuming a managerial role- both in a product and people sense. New Business Ventures, 6e will leave students with the skills needed to grasp and implement the general managerial responsibilities required to be a successful entrepreneur. The text provides an innovative approach to teaching the core general management skills via the lens of the entrepreneur. The course upon which this book I based is now the new core required course in general management at Harvard Business School.

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