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Formulation, Implementation and Control of Competitive Strategy with Business Week 13 week Special Card
by John Pearce ; Richard Robinson
Binding: Paperback, 11 edition, 456 pages
Publisher: McGraw-Hill/Irwin
Weight: 180
Dimension: H: 0.75 x L: 9.8 x W: 0.6 inches
ISBN 10: 0077261755
ISBN 13: 9780077261757
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Book Description:
Overview: Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 11e. Pearce and Robinson have retained high level of academic credibility and market leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.


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