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Fashion Marketing, Student Edition (Glencoe Marketing Series)
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Binding: Paperback, 1 edition, 350 pages
Publisher: Glencoe/McGraw-Hill
Weight: 1.4 pound
Dimension: H: 0.75 x L: 10.8 x W: 0.6 inches
ISBN 10: 0078682959
ISBN 13: 9780078682957
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Book Description:
The new Glencoe Marketing Series: Fashion Marketing focuses on fashion marketing, management, and merchandising. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand alone, semester length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials.


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