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Consumer Economics: Issues and Behaviors
by Elizabeth B Goldsmith
Binding: Hardcover, illustrated edition edition, 480 pages
Publisher: Prentice Hall
List Price: USD $99.00
Weight: 241
Dimension: H: 0.75 x L: 10.31 x W: 0.55 inches
ISBN 10: 0130989746
ISBN 13: 9780130989741
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Book Description:
For undergraduate consumer economics and related consumer science courses. This book provides an up to date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever changing and often turbulent world.


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