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Consumer Economics: Issues and Behaviors (2nd Edition) (v. 2)
by Elizabeth B Goldsmith
Binding: Hardcover, 2 edition, 528 pages
Publisher: Prentice Hall
Weight: 2.3 pound
Dimension: H: 1 x L: 10 x W: 8.1 inches
ISBN 10: 0131590499
ISBN 13: 9780131590496
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Book Description:
This book provides an up to date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever changing and often turbulent world all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion. Anyone interested in consumer behavior.


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