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Find more info., search and price compare for Strategic Marketing Problems: Cases and Comments (11th Edition) by Roger Kerin ; Robert Peterson Binding: Hardcover, 11 edition, 736 pages Publisher: Prentice Hall Weight: 3.75 pound Dimension: H: 1.3 x L: 11 x W: 8.6 inches ISBN 10: 0131871528 ISBN 13: 9780131871526 Click here to search for this book and compare price at 40+ bookstores with AddALL.com! If you cannot find this book in our new and in print search, be sure to try our used and out of print search too! |
Book Description: This best selling book is dedicated to the development of decision making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals. |
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