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Find more info., search and price compare for Electronic Commerce 2008 (Electronic Commerce) by Efraim Turban ; Jae Kyu Lee ; Dave KIng ; Judy McKay ; Peter Marshall Binding: Hardcover, 1 edition, 1008 pages Publisher: Prentice Hall Weight: 4.65 pound Dimension: H: 1.5 x L: 11 x W: 8.4 inches ISBN 10: 0132243318 ISBN 13: 9780132243315 Click here to search for this book and compare price at 40+ bookstores with AddALL.com! If you cannot find this book in our new and in print search, be sure to try our used and out of print search too! |
Book Description: This text describes the essentials of electronic commerce–how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce. |
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