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Find more info., search and price compare for Market-Based Management (5th Edition) by Roger Best Binding: Paperback, 5 edition, 544 pages Publisher: Prentice Hall Weight: 1.5 pound Dimension: H: 1 x L: 9 x W: 7 inches ISBN 10: 0132336537 ISBN 13: 9780132336536 Click here to search for this book and compare price at 40+ bookstores with AddALL.com! If you cannot find this book in our new and in print search, be sure to try our used and out of print search too! |
Book Description: This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market based management with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three fold integration of market driven strategy, customer satisfaction, and profitable growth giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing. |
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