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Strategic Marketing Problems: Cases and Comments (12th Edition)
by Roger Kerin ; Robert Peterson
Binding: Hardcover, 12 edition, 744 pages
Publisher: Prentice Hall
Weight: 3.7 pound
Dimension: H: 1.2 x L: 10.9 x W: 8.5 inches
ISBN 10: 0136107060
ISBN 13: 9780136107064
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Book Description:
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they ve learned.

Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy

MARKET: Relevant information and case studies for marketing executives and professionals.

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