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Communication and New Media: From Broadcast to Narrowcast
by John Harrison ; Martin Hirst
Binding: Paperback, 456 pages
Publisher: Oxford University Press, USA
Weight: 2 pound
Dimension: H: 1 x L: 9.9 x W: 7.4 inches
ISBN 10: 0195553551
ISBN 13: 9780195553550
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Book Description:
Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy.

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