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Managing Innovation
by Steve Conway ; Fred Steward
Binding: Paperback, 1 edition, 400 pages
Publisher: Oxford University Press, USA
Weight: 2.29 pound
Dimension: H: 1.02 x L: 9.61 x W: 7.4 inches
ISBN 10: 0199262268
ISBN 13: 9780199262267
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Book Description:
Managing Innovation analyzes the importance of innovation in the practice of successful manufacturing and service-based organizations in the public, private, and volunteer sectors in a sectoral, national, and global context. It examines innovation as a managerial, social, political, and emotional process. The text is reinforced by chapter summaries, case studies, review questions, and a companion website. It is ideal for advanced undergraduate courses in business, engineering, and computer science management.

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