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Marketing Management: Knowledge and Skills : Text, Analysis, Cases, Plans
by J Paul Peter ; James H Donnelly
Binding: Hardcover, 3 Sub edition, 960 pages
Publisher: Richard D Irwin
List Price: USD $61.95
Weight: 350
Dimension: H: 1.5 x L: 9.5 x W: 7.75 inches
ISBN 10: 0256092257
ISBN 13: 9780256092257
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Book Description:
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50 are new to this edition. Several of the cases feature technology companies and highlight exciting new examples.

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