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The Economic Environment of Business
by John Sloman
Binding: Paperback, illustrated edition edition, 325 pages
Publisher: FT Press
Weight: 1.59 pound
Dimension: H: 0.75 x L: 10.47 x W: 0.56 inches
ISBN 10: 027368132X
ISBN 13: 9780273681328
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Book Description:
'The Economic Environment of Business' introduces the essential principles of economics, all from the perspective of business. In addition to covering the traditional principles of economics, the book also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics. This book is ideal for undergraduate or postgraduate students doing a non specialist one semester economics course.

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