Book Description:
IP Portfolio Management is an authoritative, insider's perspective on best practices for managing and protecting a client's most valuable intellectual property assets. Featuring partners and chairs from some of the nation s leading law firms, these experts guide the reader through evaluating recent cases and trends, navigating the changing legal landscape, and identifying business activities that trigger legal assistance. From monitoring compliance to implementing best practices for protection, these leaders offer expertise on handling IP disputes and claims, meeting clients expectations, and adding the most value. These top experts discuss the key components of intellectual property, including patents, copyrights, trademarks, and trade secrets. Finally, these experts offer tips for utilizing key technologies, analyzing trends, and assessing international matters. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to successful IP portfolio management. Inside the Minds provides readers with proven business intelligence from C Level executives (Chairman, CEO, CFO, CMO, Partner) from the world s most respected companies nationwide, rather than third party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: 1. Sonia Baldia , Partner, Mayer Brown LLP 'Managing and Optimizing Intellectual Property Portfolios in a Global Market' 2. Robert L. Brooke, Partner, Troutman Sanders LLP 'Intellectual Property Audits' 3. Anthony H. Handal, Partner, Thompson Hine LLP 'Making the Best of a Good Thing: How to Maximize the Value of an IP Portfolio' 4. Stephanie Brauner Chandler, Partner, Jackson Walker LLP 'Integrating IP Protection with Business Strategies: How to Make IP Strategy a Profit Center and Foundation for Commercial Success' 5. Christopher B. Austin, Partner, Michael Best & Friedrich LLP 'Tools for IP Portfolio Assessment and Management' 6. Margaret B. Brivanlou , Partner, King & Spalding LLP 'Developing and Protecting the IP Portfolio to Fullest Advantage' 7. Katherine M. Basile, Partner, Howrey LLP 'Trademarks and Brands: Creating, Owning, and Protecting Trademarks at the Turn of the Twenty First Century' 8. Catherine M. Clayton, Director and Head of the Gibbons Trademark Group, Gibbons PC 'Trademark Portfolio Management A Practical Approach'
|
